How to Enable or Disable Windows 11 Lock Screen Ads
Changing a desktop background or computer lock screen is a great way to customize our devices. From a beloved pet, an idyllic view, or a favorite family snap, selecting a background image can help reset our focus and make us smile throughout the day. However, Windows 11 users who have not specially chosen background or lock screen images may see one anyway in the form of a lock screen advertisement. These lock screen ads often include facts or information about the locations in the photo, prompting users to click and find out more. Windows 11 ads may also include banner alerts and news updates about current affairs.
Why am I seeing ads on Windows 11 OS?
Windows 11 collects necessary and optional data from its users, some of which are used for targeted lock screen ads. Necessary data could include information about a device model or diagnostic details to ensure Windows runs as smoothly as possible. However, a large amount of the information collected by Windows is optional, meaning users can opt out of sharing if they wish. For example, Windows may collect location data to show regional news or traffic updates around their local area. Moreover, Windows may collect information from web searches, past purchases of Microsoft products, and online activity about the user’s Microsoft account to show personalized ads.
Do Windows 11 lock screen ads serve any purpose?
Microsoft shows personalized ads to enhance the user experience and allow users to find products and services more easily. However, this also enables advertisers to reach customers who have shown an interest in their offerings.
How to enable Windows 11 lock screen ads
Users who wish to receive personalized content can enable lock screen ads by following these instructions:
Click the Settings icon > select Personalization > Lock screen > choose Windows Spotlight from the dropdown box under Background. Ads will now be enabled.
How to disable Windows 11 lock screen ads
Those looking to remove distractions can stop Windows 11 ads by following these instructions:
Click the Settings icon > select Personalization > Lock screen > choose Picture or Slide Show. Ads will now be disabled. You can also click the disable notifications toggle, which automatically removes ads.
Personalizing the user experience via Windows 11 lock screen ads
Personalized Windows 11 ads help users stay updated with local news and updates. However, some users find them distracting or dislike their browsing information being shared with Microsoft. Luckily, we can disable or enable ads depending on our needs. To stop ads, follow the steps above and enjoy an ad-free user experience on Windows 11.
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Jeni is a translator and writer based in Taiwan. She is passionate about business development and loves helping companies enter international markets. She is fluent in English, German, and Mandarin Chinese, and combines these with her industry experience to provide practical market entry solutions.
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