Is Blu-Ray Dying?
Blu-ray is an optical disc format, much like CDs and DVDs. While producing CDs, DVDs, or Blu-ray discs, data is encoded in pits, creating a spiral track. Blu-ray discs are made with a blue-violet laser at a shorter wavelength than DVDs, meaning that the spiral track is wound more tightly, allowing it to hold more information than DVDs. A Blu-ray disc can hold up to 25 GB of data on a single layer or 50 GB on a dual layer, whereas standard DVDs only have enough storage capacity for around 4.7 GB or one movie.
The decline of Blu-ray
In the age of online streaming, it seemed almost inevitable that the popularity of VHS videotapes (remember them?!), DVDs, and Blu-ray discs would decline. Nowadays, many people tend to prefer watching movies on demand via streaming services like Netflix or Amazon Prime, and even games consoles like the PlayStation and Xbox no longer support Blu-ray discs. Gamers can now download games straight to their HSS or SSD on games consoles without requiring a separate disc.
Physical discs used to offer higher sound and image quality when streaming was first introduced, however viewers can now stream in 4K thanks to faster broadband and mobile connections. US sales of Blu-ray discs peaked in 2013, with the combined sales of DVDs and Blu-ray falling to almost half between 2014 and 2018. In 2019, around 49% of surveyed participants in the US watched movies on DVD or Blu-ray, falling to just 30% by 2022-2023.
Why do some people still prefer Blu-ray?
Although streaming on demand is convenient, it may not be everyone’s first choice. One reason people may still choose Blu-ray over streaming or downloadable content is that they are available without a Wi-Fi connection. This means viewers can still enjoy movie nights in places with a weaker internet connection. There’s a lot to be said about ownership, too — streaming services may only have the rights to movies for a short time, whereas owning Blu-ray movies lets viewers access a wider selection of movies without worrying they will one day go off-screen. Moreover, Blu-ray discs often hold exciting extras like additional or deleted scenes, or bloopers, which are not available on streamed content, adding a fun and more interactive twist to movie nights.
Is Blu-ray dead? The future of Blu-ray
A monthly subscription to a streaming service is often cheaper than a single Blu-ray DVD. So is there still hope for the future of Blu-ray? In 2023, Disney announced that it would stop selling 4K Blu-rays in Australia, much to the annoyance of movie fans. By 2026, it is expected that over half of the global population will use at least one video streaming service, allowing viewers to stream unlimited amounts of content for a fixed monthly fee. There were over 3.9 billion streaming service users in the first half of 2024, with high penetration rates in the United Kingdom, Canada, and the United States.
Playing Blu-ray discs requires an additional DVD player, which may be inconvenient for those who do not wish to accumulate too many electrical items. Although Blu-ray may become less popular as streaming services soar, movie buffs still enjoy the nostalgic feeling of loading up the DVD player and tuning into their favorite films. Filmmakers are also catching on to the mindset that consumers are collectors, investing resources into limited edition 4K Blu-ray movie releases, which will pique the interest of some avid viewers. These efforts seem to have paid off, with 4K Blu-ray sales rising almost 6% in the third quarter of 2023 compared to the previous year.
Blu-ray: spinning out of fashion or here to stay?
Is Blu-ray dying? Well, it just depends on how we look at it. While many people are making the move from physical DVD or Blu-ray discs in favor of on-demand streaming services, avid film buffs are still finding value in 4K Blu-ray movie releases. Rather than let DVD or Blu-ray die altogether, filmmakers may be wise to tap into the collectors market, transforming consumers into nostalgia-chasing collectors. Including additional nuggets of exclusive film only available on Blu-ray may entice people into purchasing physical discs, ensuring that Blu-ray does not entirely lose the fight to streaming services.
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Jeni is a translator and writer based in Taiwan. She is passionate about business development and loves helping companies enter international markets. She is fluent in English, German, and Mandarin Chinese, and combines these with her industry experience to provide practical market entry solutions.
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