LinkedIn Tips: Building a Business Profile That Gets You Noticed

Micah_Sulit

With over 1 billion LinkedIn users worldwide, it’s worth going the extra mile to create a standout profile on the powerful platform for networking, brand building, and career advancement. Your LinkedIn profile serves as your online business card, providing a snapshot of your skills, experience, and accomplishments. This sounds simple enough, but LinkedIn is more than just a repository of digital resumes. The platform itself is dynamic, regularly coming up with new features to help you showcase your expertise and connect with industry peers. Let’s look at actionable LinkedIn profile tips that will elevate your personal brand and get you noticed by potential clients, partners, and employers. 

Craft an Impactful Headline and Summary 

Your LinkedIn headline and summary are the first things people see when they visit your profile. Your headline should be concise yet descriptive, highlighting your unique value proposition. In the summary section, get creative and personal as you tell your business story. Instead of simply listing your work experience and skills, showcase your personality, express your passions, and share what makes your offerings different from the competition. 

Optimize Each LinkedIn Profile Section 

Every part of your LinkedIn profile provides an opportunity to demonstrate your expertise and credibility, starting with your professional profile picture and high-quality background image. When listing your experience and roles, focus on quantifiable achievements and results. Use action verbs and specific metrics to demonstrate your impact. 

Skills and endorsements are another important aspect of your LinkedIn profile. Listing so many skills can come across as clunky or overwhelming, so keep them relevant to your industry and expertise. To boost your credibility, ask colleagues and clients to endorse you for these skills. You can also manage your client testimonials and endorsements by showing the ones most aligned with your expertise and career goals. 

Post Multimedia Content 

Adding various types of content creates a more immersive experience for visitors. Here are examples of multimedia content you can use to leave a lasting impression on your network: 

• Videos: Create short clips to introduce yourself or your business, share industry-related insights, or give product demos. 
• Podcasts: If you have a podcast or have been featured on one, you can share episodes or snippets on LinkedIn. This helps you reach a wider audience while demonstrating your expertise through conversations with industry leaders. 
• Live Videos: Use the LinkedIn Live feature for Q&A sessions, interviews, panel discussions, or behind-the-scenes content. Broadcasting video in real time lets you engage with connections in a more interactive and authentic way. 
• Documents and Presentations: Documents like case studies and reports showcase your research and expertise while providing educational content to your audience. You can also use LinkedIn SlideShare to post presentations from speaking engagements or webinars. 
• Images and Infographics: Visual content such as images and infographics can help you communicate complex ideas or data in an engaging and more digestible manner. Images are also easily saved and shared. 
• Event Announcements and Highlights: If you're hosting or participating in industry events, share updates and highlights on LinkedIn. Post photos, videos, or event summaries to keep your network informed and engaged. 

In leveraging multimedia content on LinkedIn, choose the types of content that align with your goals and your audience’s preferences. 

Engage With Connections and Followers 

Building a strong network is key to your success on LinkedIn. Connect with colleagues, clients, and industry peers to expand your reach and visibility. Engage with your connections regularly by sharing relevant content, commenting on posts, and participating in discussions. 

Showcase Your Thought Leadership 

Posting articles and updates not only helps you establish yourself as an expert in your field, but also provides value to your audience. Share your experiences, tips, and thoughts on industry trends. Publishing consistently shows your commitment to your field and helps you build credibility with your audience. 

Leverage Features Like LinkedIn Analytics 

Maximize LinkedIn’s built-in tools and features. Use LinkedIn Analytics to track the performance of your profile and content. Metrics like profile views and post engagement can help you understand what resonates with your audience and how you can refine your profile. When you take LinkedIn Learning courses, you can add the course certificate to your LinkedIn profile and opt to notify your network about your new skills. You can also see if you qualify for LinkedIn’s Creator mode, which provides additional tools such as newsletters, audio events, and a “Follow” button. 

Whether you’re creating educational videos for your network or contributing to LinkedIn’s collaborative articles, it helps to have productivity tools that can keep up with your brand-building and networking needs. The Acer Aspire 5 Laptop offers enhanced Wi-Fi connectivity and AI-assisted features for video calls, while the Acer Swift Go 14 Laptop is an AI-ready workhorse in a portable, thin-and-light body. 

LinkedIn Profile Pitfalls: Common Mistakes to Avoid 

Completing an online resume may seem straightforward, but there’s an array of common errors that can hinder your networking and personal marketing efforts. Here are some of them: 

• Incomplete Profile 

Many people leave out entire sections of their profile, such as missing profile pictures or blank summary sections. An incomplete profile can give the impression of being disinterested or unprofessional. 

• Lack of Personalization 

Using generic language or copying and pasting from your resume can make your profile seem uninspired. Personalize each section of your profile to reflect your unique skills, experiences, and personality. 

• Low-quality Photo 

People’s first impressions of you on LinkedIn often come from your profile photo. A poor choice of image can undermine your credibility, so make sure your profile photo is clear, professional, and appropriate for your industry. 

• Overlooking Keywords 

Relevant keywords are essential for optimizing your profile for LinkedIn searches. Including keywords related to your industry, skills, and expertise can improve your profile’s visibility in search results. 

• Ignoring Networking Opportunities 

Because LinkedIn is primarily a networking platform, it’s essential to stay engaged with your connections. Ignoring connection requests, not responding to messages, or not engaging with others’ content can limit your opportunities for networking and professional growth. 

• Not Customizing Your URL 

LinkedIn allows you to customize your profile URL, making it easier for people to find you. Keeping the generic URL with a string of numbers and letters can make it more challenging for others to locate your profile, so change this to a custom URL with your name. 

Optimize your LinkedIn professional profile and command attention with these strategic tips, but never forget the power of authenticity. When you let your personality and genuine enthusiasm shine through in your profile, you’ll cultivate meaningful relationships and opportunities that will take your career to new heights. 

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About Micah Sulit: Micah is a writer and editor with a focus on lifestyle topics like tech, wellness, and travel. She loves writing while sipping an iced mocha in a cafe, preferably one in a foreign city. She's based in Manila, Philippines.