Monitor Your Website Traffic for Free with Google Analytics 4

edited February 15 in Business

Effectively tracking and utilizing your website’s analytics can be integral to creating a successful online business. Web analytics tools closely monitor website traffic and provide actionable data related to things like customer acquisition, engagement, monetization, and retention. That data can then be used to optimize your site content, user experience, and digital marketing strategy. 

What is Google Analytics 4? 

Website performance is measured by analyzing a website’s traffic using a wide range of criteria, such as bounce rate, page views, session duration, device type, and goal conversions. While there are many online tools that analyze website traffic, the most popular is Google Analytics (GA). A free platform from Google, GA offers an in-depth analysis of website performance by tracking a customer’s entire journey through the site. The newest iteration of GA, Google Analytics 4 (GA4) offers a complete overhaul of the now decommissioned Universal Analytics (UA) platform. Whereas UA tracked interaction types or “hits,” GA4 focuses on website events like clicking a button or submitting a form. 

Google Analytics 4 Metrics 

With the event-based tracking system in mind, GA4 measures performance based on an extensive set of metrics, including: 

  • Engagement rate: The percentage of site visits that last longer than 10 seconds, include a second page view, or trigger a conversion event. 
  • Average session duration: The length of an average site visit, calculated by dividing the total duration of all visits by the total number of visits.  
  • Percentage of new sessions: The percentage of visits during a given time period by users that don’t have an existing client ID. 
  • Sessions by channel: The number of visits initiated from each available channel, such as social, paid, organic, or direct. 
  • Pages per session: The average number of pages viewed per visit, calculated by dividing the total number of page views by the total number of visits. 
  • Average time on page: The average amount of time users spend viewing any given page on the site.  
  • Entrance percentage: The percentage of times any given page is the first page viewed during a visit. 
  • Exit percentage: The percentage of times any given page is the last page viewed during a visit. 
  • Device usage: The number of site visits initiated from each type of device, such as smartphones or tablets. 
  • Conversion: The number of times customers complete events or actions that you have deemed important, such as making a purchase. 

Benefits of Google Analytics 4 

The abundance of information gleaned from the above metrics offers many benefits to businesses, including increased visibility across multiple platforms and devices. It also provides businesses with valuable insight into their website traffic sources, visitor demographics, and market strategy effectiveness.

GA4 has a variety of functional benefits as well, such as: 

Data visualization:

Enhanced features like funnels, paths, and charts make it easy to view and understand your data. 

Reporting tools:

Versatile and easy-to-use tools allow you to present and compare any data or combination of data sets. 

Automatic data collection:

Comprehensive and actionable data is reported in real time and collected automatically. 

Platform integration:

GA4 connects directly to Google’s other marketing and advertising tools, including Google Ads, Looker Studio, and Search Console.  

Google Search Console 

Another free service from Google, Google Search Console (GSC) allows you to monitor your website’s performance on Google so that you can troubleshoot issues and optimize visibility. GSC is available to anyone with a website, as long as you create an account and verify that you’re the site owner.  

Once you’ve set up your account you will be able to review your indexing status, mobile site performance, rich search results, and referring domains. You can also submit a sitemap to Google to help their web crawlers find your page.  

Additionally, GSC offers more than 20 different queries, allowing you to closely monitor your website's search position, usability, and traffic patterns. You can also use GSC to compare your website’s search performance across multiple devices or in different countries. 

Acer Technology for Website Analytics 

Having the right technology is essential for getting the most out of website analytics tools. Featuring enhanced graphics and ultra-efficient processors, Acer’s Aspire 5 laptops are a great option for optimizing your online business.  

The eco-friendly Acer CB2 Business monitor is also an excellent choice for this type of work. The ergonomic stand and eye-protecting screen are ideal for data analysis, while the superior color precision and high resolution are perfect for website design. 


Website performance can make or break a business, and the key to running a successful website is to rely on analytics. By using free online tools like Google Analytics and Google Search Console, you can optimize your site content, marketing strategy, and user experience. This will, in turn, help to improve your customer engagement and retention, which will greatly contribute to the success and longevity of your business endeavors. 

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About Lisa Shettle: Lisa is a writer, editor, and content product manager with over 15 years of experience. She has a special interest in travel and tech writing, marketing, and AI. She is based in the United States. 



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